Territory Art Trails campaign promotes Aboriginal cultural tourism experiences
- 16 April 2021
Targeting domestic travel intenders with a primary market aged 50+ and secondary aged 25-49 with an interest in arts and culture, the campaign aims to strengthen and showcase the Northern Territory’s distinctive Aboriginal cultural tourism experiences by showcasing Aboriginal culture through events, art centres and galleries, experiences and attractions.
Tourism NT has partnered with Welcome to Country, an online bookable guide to Aboriginal experiences for the campaign who have created bespoke NT art trails experiences specific to the campaign.
Tourism NT works side by side with the Department of Territory Families, Housing and Communities Arts and Culture division who lead the engagement with art centres and galleries on the trails with other stakeholders/collaborators in the Territory Art Trails project including NT Major Events Company, Araluen Arts Centre, the Museum and Art Gallery of the Northern Territory and regional tourism and art organisations.
The campaign is in market from 15 April to the end of May 2021 across digital channels on NewsCorp, The Australian, nine.com.au, 9 Travel with video content promoted on social channels and through programmatic advertising and print adverts in Vault Magazine.
Territorians wanting to seek different and build their own arts trail experience are encouraged to visit www.territoryarttrail.com
Territory arts and tourism organisations interested in joining the Territory Arts Trail can find out more here